project

client

Leipzig Country House & Winery is an established wedding & conference venue with 17 guest suites situated on Route 62 in the Nuy Valley. The 200 year-old working wine farm has undergone some changes but is once again producing award-winning wines.

challenge

The team sought out the strategic services of New Normal to assist in clarifying the business’s direction and overall brand offering, in order to grow the farm’s business even further into future.

the steps

First step

Research

Through research we gained that a trend among the new generation of travelers, brides and corporates, is the need to go back to basics. Escaping from rushed lives and city surrounds. Back to slow living, organic eating, the good old days, but with the the luxuries of modern living.

Second step

Target Market

A new target market was identified for Leipzig Country House and Winery. By recognising a specific target market the business could better focus their marketing efforts, and assume a more proactive approach when appealing to their needs.

Third step

Strategy

We repositioned Leipzig Country House and Winery as a premium all inclusive destination, where you will find everything you need for a wedding, a conference or a weekend break away.

Fourth step

The Concept

The idea of preserving the authenticity of a destination, service or product by giving it a contemporary twist, was fused into the overarching concept of a modern small village , a symbolic representation of reliving ‘the good old days, now’.

Fifth step

Brand

After we had our strategy in place, the execution thereof in brand design had to reflect the Small Village and modern heritage look and feel, while still maintaining the authenticity of the original logo and family crest. The winery also got a new brand look and online store.