How do you choose the right coach?

In 2017, the coaching industry is set to continue it’s expansion to even deeper levels of organizations and society.

This is great however it does come with some caveats. As coaching becomes a multi billion dollar industry, it is inevitable that anybody with some form of mentoring experience starts calling themselves a coach. These coaches do not necessarily have any formal training or certifications and do not adhere to any code of professional conduct. A new trend in the industry is actually to call yourself something else than a coach and focus more on your specialist field than just being a coach.


Well, make sure you know in which area of your life you require coaching. Is it personal, family or business. Or more specific examples – your ability to do sales, lead teams, creative problem solving etc. If you know what to look for, start searching online for the relevant coach. A coach that has been through what you are going through or need to improve is usually the best person for the job!

There is a saying in the industry: “You can’t coach what you can’t get”. A coach might understand what you are going through, but to really help you, a coach needs to get with every fibre of their being, what you are going through. Understanding something is like the booby prize. Getting is the gold. When your coach really GETS what your are going through.

A coach that truly seeks to empower you is one that asks the right questions. One that believes that you already have the answers. You just have not been able to ask the questions that give you the answer.

“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” – Albert Einstein.

A coach should meet you as an equal and look you in the eye and should already know that you can achieve your goals.

– Matthew

ABOUT MATTHEW: Matthew is a coach that specialises in working with entrepreneurs. Need support to reach your next level of success? Contact us at

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